Did you know that 350 billion liters of bottled water will be sold globally in 2021, valued at an estimated $270 billion? By 2030, this amount is predicted to rise to $500 billion.
That’s a lot of people offering a lot of money to the water sellers of the world. But what are they buying?
People aren’t buying the mountain springs where the water comes from. They aren’t buying fancy packaging, either. They are buying the water inside the bottle.
Yes, with the glut of private-label options for water purchasing, the only distinguishing factor to compete on is water. So what does that mean for your private-label water brand? It means you need to get the water bottle size just right.
Consider the Physical Dimensions of the Bottle
It is important to select the right size bottle to ensure that it is comfortable to carry. It should also fit well when stored in a refrigerator or other tight spaces. The water bottle should also have an ergonomic design that is easy to grip and hold while drinking.
Consider the size and shape of the bottle for the type of activities you plan to partake in while carrying your water bottle. For example, if you plan to go on hikes or bike rides, you may want to opt for a smaller, narrow bottle that fits into backpacks.
A wide-mouthed bottle that is larger in volume is more suitable for relaxing days at the beach or a picnic. If you plan on incorporating branding elements, make sure that the size and shape of your water bottle allow for the addition of custom logos and designs.
Look at the Amount of Liquid
Different bottle sizes vary in capacity. Choose a size that is accommodating to your desired quantity.
If you are looking to provide small quantities of drinks, such as 12 oz of liquid, then a 12 oz – 18 oz bottle size should do the trick. Smaller bottles, like 20 or 30-ounce bottles, are perfect for people on the go. If you anticipate providing large amounts of liquids of up to 2 liters, then you will need a bigger bottle for that purpose.
When selecting the size of the bottle, always make sure to factor in the amount of product it needs to hold. Consider the amount of liquid the bottle needs to hold and the look of your branding to determine the right bottle size for your water brand.
Considering the Cost of the Bottle Material
In general, smaller bottles cost less to produce. They are also more affordable for shipping and storage, which can reduce costs.
Larger bottles can provide more marketing opportunities and longer shelf life. They can also accommodate more beverages than a smaller bottle. They may be more expensive in the short term, but they can provide increased benefits in the long run.
Consider the demographics of the consumers you want to reach and the purpose of the bottle when making your decision. This will help determine the most cost-effective size for your water bottle brand. Weigh the balance between cost and benefit when considering the right size for your brand’s water bottle.
Identify Your Target Audience
Knowing who you are trying to sell to will give you the best idea of what size water bottle you should create. You should ask yourself questions such as how often the bottle will be used, if it is for a workout, if it needs to be easily transportable, or if you want to make a statement.
The type of person you are targeting should guide you in your decision-making process. For example, if you are targeting people that have a busy lifestyle and convenience is important, a larger bottle may be the way to go because they can drink many times throughout the day from the same bottle.
Also, larger bottles are designed for athletes, those who live active lifestyles, and those who plan to drink more water throughout the day. They offer a larger capacity and, thus, greater convenience in terms of having to refill the bottle throughout the day.
If you’re looking to attract environmentally conscious people, then a smaller size would be more beneficial. Smaller bottles are also designed for people who look for convenience in portability, such as adults on the go and children going to school. Knowing your target audience is key when it comes to determining the best bottle size for your water business.
Consider the Type of Material
When selecting materials for your water bottles, it is important to make sure that they are BPA-free. Stainless steel water bottles are resistant to corrosion and are very strong yet lightweight.
Another material is aluminum water bottles. They have a higher capacity than plastic bottles. Aluminum water bottles are extremely popular as they are lightweight and durable.
Metal or stainless steel water bottles keep their temperature for longer than plastic bottles. This makes them a great option for keeping beverages cold. Metal bottles may be a bit heavier than plastic, so if portability is key, a lightweight plastic bottle may be ideal.
Glass water bottles can provide an elegant look. For those who need their beverage to stay hotter or colder longer, a double-wall or vacuum-insulated option may be beneficial. Glass and metal bottles need protective padding to safeguard the contents.
Also, buyers should keep in mind if the chosen material is recyclable or reusable. This can ensure an environmentally- conscious decision that can appeal to more people.
Select the Right Water Bottle Size
Choosing the right size water bottle for your private label brand is essential to creating a successful product line. Understanding your target audience and offering a convenient and value-added size is key. Whatever bottle size you choose, make sure it is convenient to carry and fits your target market.
The right water bottle size will give you an edge and draw the consumer in. Try to stay ahead of the competition and focus on the unique advantages of your product.
With the right size and label, your private-label brand can have a major impact! Start creating your water bottle today and get your brand noticed!
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